How home service businesses use customer feedback to reduce churn, prevent bad reviews, and protect recurring revenue.
Most home service businesses think they have a handle on customer feedback because they collect reviews. They don’t. Reviews are public, reviews are quick, and reviews only capture a quick snapshot from customers who aren’t shy. The rest of your customers, the ones who had a fine experience, a mediocre experience, or a quietly frustrating […]
In most home service businesses, cancellations feel like they come out of nowhere. One day the customer is on your schedule. The next day they’re not. No complaint beforehand. No warning call. No email asking to speak with someone about a problem. Just silence, and then gone. If you’ve been running a home service business […]
Most home service business owners assume that if something was wrong, the customer would say something. A complaint. A call. A text asking to speak with someone. Something. They don’t. They just stop calling. And the field service software that runs your business every day has no way to tell you that’s happening or why. […]
